Independent Clothing Brand of the Year 2025
From Nebraska to Atlanta – And Straight to the Top
The Journey Begins
As the COO of HipHop Fraternity Nebraska, I’ve always believed in pushing boundaries. So when I got the opportunity to represent my city at the HHF Awards in Atlanta, I knew it was bigger than just fashion, it was a moment to make history.
Bringing Home the Win
You all made it possible
Out of hundreds of brands, we were named Independent Clothing Brand of the Year. This win isn’t just for me, it’s for us all, for the community, and for every voice that’s felt overlooked. We’re just getting started.
Pimpin’ Ken – Hip Hop’s Realest OG
Co-Founder of HipHop Fraternity
When it comes to real influence in the streets and the culture, few names carry the weight of Pimpin’ Ken. As the Co-Founder of HipHop Fraternity and an icon in the game, he’s been setting trends before the internet could even keep up. We’re honored to have him rock It’s Not a Game—because when legends co-sign you, the world takes notice.
🎤 Legends in the Game, Rocking Our Name
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Big Sam (East Side Boyz)
Caught backstage with our OG tee.
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MYKFRESH
Putting on for the streets in It’s Not a Game gear.
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Bely Gang Kushington
Style that matches the bars.
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Cash Clay Beats
Repping real hustle energy.
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KING ISO
Fearless fashion meets fearless flow.
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BLK I AM Street Music
From blocks to stages, our fit speaks loud.
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Abosstress
Bold, unapologetic, and dressed to match.
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Classic Red
The slaying queen, met with INAG Fashion.
DJ Deceptacon – No Cap, All Vibe
Reppin’ Real Sound, Real Style
When DJ Deceptacon steps behind the decks, he doesn’t just drop tracks, he drops energy. Known for his fire sets and fearless presence, he’s more than a DJ, he’s a culture driver. That’s why he wears It’s Not a Game. Because when you bring real heat to the scene, your fit better say something too.
