5404 Ames Ave.
Omaha, NE 68104
(402) 917-3988

Store Hours:
Monday to Saturday: 10:30 AM - 6:30 PM

Owner: Dawawn Robinson (Pudaveli)

It's Not a Game Apparel™ symbolizes a statement of life. We were put here on this earth to live life purposefully. We live in a society full of impatience and instantaneous living. the choices we make comes with a price tag. It's going to cost us something or someone whether it is good or bad.

With every decision we make in life there is a risk involved. These decisions not only affect ourselves but everyone around us. We can't live life by the chance of rolling the dice or even putting money behind something that has no meaning. We have clothing for everyone representing generational families living out your legacy with intent, destiny and purpose.

Our goal is to remind people to take life seriously. "It's Not A Game," made the decision to provide quality clothing. As well as spread the message to live life with purpose on purpose!