The Making of It's Not a Game Apparel's Iconic Designs.

At It’s Not a Game Apparel, every piece of clothing tells a story. From the initial spark of inspiration to the final stitch, our designs are more than just fashion—they’re a reflection of passion, culture, and craftsmanship. Today, we’re taking you behind the scenes to show you how our iconic designs come to life.

 

 

Every design starts with inspiration. Sometimes it’s the vibrant streets of Omaha, the energetic vibes of local festivals, or the personal stories of the people who make our community. For instance, our popular It's Not a Game Afro Puffs Cropped T-shirts and Leggings were inspired by the Omaha Afro Festival, reflecting the spirit and cultural richness of the event.

 

 

Selecting materials is a crucial step in our process. We prioritize quality and comfort, ensuring each piece is wearable and durable. Sustainability is also at the forefront of our decisions. We choose eco-friendly materials whenever possible, contributing to a healthier planet without compromising style.

 

 

The journey from a sketch to a finished product in our store involves several stages:

 

1. Design Drafting: Our designers sketch numerous versions of a product, experimenting with cuts, colors, and textures.

 

2. Prototyping: We create prototypes to test the fit and look of our garments. This step often involves adjustments to perfect the design.

 

3. Production: Once the prototype is perfected, production begins. Our local artisans and

craftsmen, who are as dedicated to quality and detail as we are, bring the designs to life.

 

 

Our team is the backbone of our operations. From designers to tailors, each member plays a crucial role. This month, we spotlight Mia, one of our skilled tailors, whose expertise has been essential in crafting our best-selling leggings. Her dedication to excellence ensures that every piece she works on meets our high standards.

 

 

Your feedback is invaluable. We listen to what you have to say about our designs, fit, and materials. This feedback often leads to new ideas or tweaks to existing products, ensuring we continue to meet your needs and exceed your expectations.

 

 

We hope this behind-the-scenes look gives you a better understanding of the care and passion that goes into every piece of apparel we create. At It’s Not a Game Apparel, we’re more than a brand—we’re a part of the community, and we’re inspired by the people who wear our designs. Thank you for being a part of our journey.

Visit us online at www.itsnotagameapparel.com to shop our collections and learn more about our processes.